Well we weren’t expecting that!! From My Mother’s Garden has won the prestigious BRITISH BRAND OF THE YEAR at an industry award’s event held at The Mayfair Hotel in London.
The Boutique Magazine Star Awards celebrate boutique fashion and the many small businesses involved in both manufacturing and retailing.
From My Mother’s Garden is based in West Dorset and was set up by Penny Callaghan. It launched at the beginning of the pandemic and has continued to grow and expand ever since.
The award was open to all UK-based fashion and accessory brands flying the flag for British design. The hotly contested category which attracted a high number of entries was then short-listed by a judging panel of industry experts.
Boutique Magazine’s editor, Gemma Ward, said: “The winning brand really stood out because the concept of its product range is both strong and unique. We felt the brand’s entry demonstrated impressive growth since its launch and that there was a lot of scope for expansion, both within the product range and overall business itself.”
From My Mother’s Garden is inspired by Penny’s mother’s garden near Lyme Regis and their strong Mother-Daughter relationship. Many of the prints are based on the garden and then digitally printed onto different fabrics using sustainable techniques. Penny’s mother, Mary, who is nearly 90, derives a lot of pleasure from her garden and is equally thrilled by the award!
“I couldn’t be more delighted as there were some other very worthy and well-established fashion British brands in the category,” says Penny. “For such a young label to win this, was quite honestly very unexpected. A lot of my customers have loved the range because it has struck a chord with them and they love the joy of the range.”
The other nominees in the category included Pomodoro, Chalk UK, Luella, Miss Milly and The Bamboo Wardrobe.
